Books and toys for curious kids
Life's too short for boring toys.
We make things that turn playtime into an adventure, starting with a book that mails kids a dragon.
Meet our first adventure
Now in the shop
Our first release
A Boy with a Sword
The choose-your-adventure book that mails little readers a dragon plushie when they beat it.
$29.99
Shop nowMade to be played
If it just sits on a shelf, we got it wrong.
Effort gets rewarded
The best prizes are the ones kids earn themselves.
Surprises in the mailbox
Fun shouldn't stop when you close the box.
The good kind of quiet
Our favorite sound is a kid who's forgotten anyone else is in the room. That's what we're making things for: the kind of fun that pulls them in and doesn't let go.